Search for ergonomic chair products on shopping websites, and you will find that the mainstream product prices of international brands such as HermanMiller, HAWORT H, Okamura and other international brands are almost in the grade of 10,000 yuan, while the prices below 1,000 yuan are mostly domestic brands, and the market lacks ergonomic chairs at the intermediate price of 2,000 to 5,000 yuan.
Why is there such a huge gap in product prices in the market? Is the essence of the price difference the difference in product power or the inflated price?
Ergonomic chair has been developing for decades. Taking HermanMiller, one of the worlds three major ergonomic chair enterprises, as an example, its company has a history of nearly 110 years. Its classic ergonomic chair Aeron has been released for nearly 30 years. An excellent ergonomic chair is a collection of ergonomics, materials and other disciplines. Take Aeron, which went public in 1994, for example, and went through tens of thousands of experiments and tests to creatively use DuPont nylon mesh materials. And now everywhere net chair are from this seat. Not only like
International brands often justify high prices for ergonomic chairs through branding, exclusivity, and offline B2B sales strategies, relying on consumer trust and anchoring effects. These inflated prices support their offline sales networks but may not reflect true value. In contrast, domestic brands dominate mid- to low-end markets, competing on price but often lacking innovation and quality, leading to oversaturation and imitation. China's ergonomic chair hub, Anji, exemplifies this, with many small enterprises producing low-cost, less innovative products that hinder industry advancement.
In recent years, black and white, hao and other domestic brands, with the existing technology and production background, the pursuit of high cost performance. Starting from e-commerce, they design products with user thinking, and gradually penetrate into offline channels and corporate customers. Their brand positioning focuses on low-end products. Although there is a certain gap between the international first-line products, although it has to, it is also a pragmatic and smart approach based on the characteristics of its own enterprise. The pursuit of ergonomic chair quality upgrade, to catch up with the international first-line brands, some brands are emerging
As Chinese enterprises continue to match and catch up with international advanced enterprises, some domestic ergonomic chair industry brands have begun to devote themselves to quality upgrading. Develop products against the international first-class standards, constantly improve their own strength, drive the improvement of the industry level, and constantly challenge the international first-line brands, with the Meizu Xiaomi Huawei of a series of domestic sedan chairs to challenge the international leaders. For example, the emerging e-commerce brand ERGOMAX, have spectrum and seat for.
"Design thinking" and people-oriented design respected by enterprises around the world was proposed by IDEO. IDEO is the strategic partner of STEELCASE, the worlds largest ergonomic chair enterprise, for many years, and it is an international leading design group. Through cooperation with international leading design teams, the first ergonomic chair Inspire series has won three top international awards (Germany Red Dot Award, IDEA Industrial Design Award and Japan G-mark
Awards), looking at the entire office seat industry around the world, it is also quite difficult to win these three awards. In the field of ergonomic chair, present here, we seem to see the domestic automobile enterprises several years ago, not only catch up with the world with internal technology, but also adapt to the world trend in appearance design.
The office furniture industry looks forward to the rise of emerging Chinese brands. We need to lead the manufacturers with technical foundation, resources and real manufacturing capacity to upgrade the industry. Product force standard to reach the international brand, the inflated price down. Like in the car and smartphone industries, we can use a third of the price of international brandsGe, enjoy the first-class products comparable to the international brands. With the continuous development of these enterprises, we can enjoy the professional ergonomic chair with both aesthetics and performance, no matter when and where, we can enjoy the comfortable and healthy quality students live.
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